Three tips for a successful “Name a Seat” Campaign

January 2nd, 2012

Over the past 50 years, we have helped many clients develop and execute successful “Name a Seat” campaigns.  Universities and colleges often enjoy overwhelming support for named seats in athletic complexes and lecture halls.  And the program is a natural fit for theaters and opera houses.

 

Here are a few quick tips for planning your next “Name a Seat” campaign:

 

  1. Choose a material that will last. Be it a bench, chair or desk – indoor or outdoor – seat plaques get some rough wear and tear.  We usually recommend a brushed metal or a durable Corian, depending on the surrounding décor
  2. Order in batches. This is a good one to keep in mind from the start.  The initial order will likely be your largest.  As gifts roll in one by one, be sure to let you donors know that new nameplates will be made quarterly, biannually or annually so that you can achieve the best engraving price with quantity efficiencies.  Setting realistic donor expectations will save you time and money.
  3. Inventory each plaque as it is placed. Keeping a digital record of each and every donor recognition item in an institution is best practices in stewardship. Be sure to take a photo record and update your donor recognition tracker to reflect the location, material, donor and honoree information.  If you do not currently have a tracking system in place, see LegacyCurator™


And while “Name a seat” campaigns are not a new concept, innovative fundraisers are finding engaging new ways to communicate and promote the giving opportunity.

 

Our friend and colleague, Chris Conroy of Heartwood Media did a wonderful job in helping Plymouth State University advance their naming opportunities, for not only seat naming but also major gifts.  Take a look:  http://www.plymouth.edu/advancement/giving-to-psu/stand-up-for-psu/

 

What have you found to be successful (or not so successful) in your “Name a Seat” campaign?

 

The Dubin Breast Center at Mount Sinai

June 3rd, 2011

Combine passion with knowledge, experience and empathy and you see a sincere individual who has a genuine concern for those diagnosed with breast cancer. That concern becomes obvious when witnessing the nurturing support and treatment that Eva Dubin strives for in the new Dubin Breast Center at Mount Sinai Medical Center in New York City.

 

A breast cancer survivor herself, Dr. Dubin knows how important it is to provide an environment that treats the whole person, thus providing seamless care under one roof in an environment that reflects healing and nurturing.

 

Dubin Breast Center at Mount Sinai Medical Center

State of the art Dubin Breast Center at Mount Sinai Medical Center

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Custom Medallions – A Timeless Tradition.

May 18th, 2011

Honorcraft is celebrating its 50 year anniversary in business and it reminds us of how we got started a half a century ago - creating custom medallions.  This spring we are inundated with requests for new custom dies.  Institutions, that have opted not to use an existing die for a couple of years, have renewed an annual program this year.

It gives us great pride to know that this classic tradition is still celebrated by many organizations and institutions to commemorate special events and achievements.   We have also experienced a restored interest in the very distinguished lapel pin.  These individually struck favorites are a unique way to recognize donors and reward illustrious performers.

The rekindled interest in personalized medallions has restored old projects and has been the impetus for new ones.  Used as gifts and mementos at commencements and corporate events, medallions can be displayed in an ornamental case, worn on a ribbon or embedded in Lucite.  Custom lapel pins can be presented and worn in honor of many of the same events.

Custom Medallion

Antique finished bronze medallion with 3D bas relief.

Begin a tradition and have an individually struck and hand-sculpted modeled die created for an upcoming event or to use for years to come. Contact us for information on how to get started!

 

Donor Wall Display Systems

March 30th, 2011

Before choosing a donor wall design, it is critical to understand whether donor names will need to be added or regularly updated. Most donor recognition requires at least some updating, even a specific campaign donor wall.   This blog post is intended to identify some of the different ways which updating can be accomplished in both a forward-thinking and aesthetically pleasing manner.

Magnetic System

Magnetic Donor Wall Display

The magnetic donor wall often includes individual nameplates which can be sized according donor level. No mounting devices are visible as the nameplates are magnetically held in place. Security is not a concern as the magnetic system is powerful and requires a special tool to remove the nameplates. Each donor name can be engraved as needed.

Printed Mylar

Mylar printed donor wall

The donor names are printed onto a Mylar sheet and held in place between two substrates, most commonly with a clear layer of Lucite on top. In the picture above, the panels are secured with brushed aluminum caps with a matching brushed aluminum accent bar at the top of each panel. When it is time to update the list with new names, the printed Mylar is replaced with an updated sheet. This option is often utilized for annual fund or employee displays. This option is also flexible in regard to name space as the font and size of each name/donor level can be adjusted to accommodate more names.

Channel System

Channel system donor wall

This display is an example of a channel system donor wall. Each nameplate is held into place by a vertical tracking system where the nameplates slide into place from the top of each row. The donor names are often permanently engraved into individual nameplates. As new names need to be added, the blank nameplates are removed from the display to be engraved.

Screw Mounted

Screw Mounted Donor Wall

In a screw mounted donor wall, each nameplate has two screws holding the plate in place. The overall look is similar to the magnetic or channel systems, however the aesthetic difference is the two visible screws on either side of each individual nameplate. When time comes to update the display, this can be the most labor intensive system due to the removal and addition of nameplates – especially if donor names are in alphabetical order. For this reason, a screw mounted donor wall is best suited for those displays that will not require frequent changes.   However, the benefits are that blank plates can be engraved as needed and the screw mounted donor wall is often less costly than other systems.

Cable or Rod System

Cable System Donor Wall

A cable system is a method of mounting display panels to the wall in a way that allows the display to be suspended and proud of the wall itself.  Cables are the support system and frame for the display and clips hold the panels or plates into place.   Rods are often used in place of cables and can achieve the same effect more cost effectively.

Cable systems have the capability of being used in spaces that do not provide a usable wall for mounting a donor display.   Cables can be secured from the ceiling to the floor, wall to wall, ceiling to wall, or wall to floor to create a contemporary and industrial look.

Updating a cable or rod system will depend on the materials selected for the panels or nameplates. The above example contains printed Mylar and is updated by printing new sheets. Other displays can include engraved nameplates that are added as needed.

Interactive Electronic System

Interactive Donor Recognition


Electronic donor recognition provides for quick and easy updating of donor walls and can provide additional storytelling and fundraising opportunities. There are different ways to update electronic donor walls, depending on the management software. Honorcraft offers a standard software package that allows for instant internal updating through Google spreadsheets. Now you can update your donor wall from any computer with internet access!

For nearly 50 years Honorcraft has created and updated many displays and can offer valuable advice to help you weigh your options when establishing a new recognition system.  Contact us today for a complimentary needs assessment to learn more.  You may also want to consider downloading our “Stress Free Guide to Donor Recognition” to get started.

A Night of Recognition

November 8th, 2010

1865 Society Donor Recognition

The most rewarding part of my job is participating in the process of recognizing donors.  I realize that is a fairly general statement and basically covers what I am fortunate enough to do on a daily basis.  However, there always seems to be those special moments when everything comes together and all of the work of campaigning and all of the generosity of the benefactors come together.  Thursday, October 28th at the campus of Worcester Polytechnic Institute was one of those evenings. Read the rest of this entry »

Donor Recognition Audits – To do or not to do… internally?

September 8th, 2010

So you have recognized the need for conducting a Donor Recognition Audit.  You are about to begin a new campaign and want to have all donor prospects lined up.  Or you are in the middle of facility construction and need to make certain no plaques are lost or misplaced in the process.  Or maybe you want to set standards regarding donor recognition size, material, or location.  Or perhaps, you have found that you have no way to quickly and easily locate a plaque when requested.

Whatever your need may be, you have decided that it is high time to take the first step.  But how much time should be set aside?  And who should take the time to do it?

Very important questions.

Very important because time is money – and in this case, money means reaching your goal of improving a health care system, creating a successful scholarship fund, or supporting a needed community program.   Time is absolutely critical.

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LegacyCurator, a Donor Recognition Audit

June 28th, 2010

Managing donor recognition can be tedious. At the very least, it is a time-consuming task.  Making certain that every donor is recognized respectfully, with dignity and fairness can be a full time job.  Many of our clients have come to us asking for help.

Questions such as, “Did we make a plaque for John Doe fifteen years ago?” and “What size were those plaques we made for the capital campaign in 1995?” are more common that one might think.

What should be done with all those plaques from the past – not yet captured in the database management tools?  Too often we find them stored in a closet where their purpose is kept secret.  What a shame. Each and every plaque holds a story waiting to be told and an opportunity to reconnect with a past donor.

The typical donor recognition storage closet.

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The “Art of Healing” Through Donor Recognition

May 4th, 2010

Thinking of Recognition as Art

We are witnessing a healthcare revolution!  And I am not talking about the highly publicized and controversial healthcare reform legislation – but the widespread hospital design and facility upgrades.  Philanthropists have come to acknowledge the power of the “Art of Healing” and are heavily investing in new construction and interior design with the intent of helping patients heal faster and feel more comfortable throughout the process. 

It is a long needed switch from an outdated and lackluster ambiance into welcoming, gentle, and even peaceful, spa-like environments.  Be it through the shape of a room, the color scheme, the Zen garden, the additional natural light, the new furniture, or the art on the wall, studies have shown the night and day effects on how design affects patients.  And this philosophy is another way to inspire potential donors. Read the rest of this entry »